eCommerce 101: Common Pitfalls to Avoid

There are a lot of unavoidable obstacles and hurdles that will test both your resolve and patience when running an eCommerce business. Despite the multitude of different platforms and tools available to make the process as customizable and accessible as possible, there are several things that could potentially go wrong as you build, grow, and manage your internet business.

Whether you’re about to pursue your first online endeavor or have prior experience, there’s always the possibility that you’ll experience problems that will create setbacks for your venture. That’s not to say that you can’t avoid some common mishaps and oversights that many entrepreneurs face. In this article, we’ll discuss a few of the pitfalls you must steer clear of to maximize your business’ profit potential and the chance for success.

1. Choosing a platform impulsively

Many inexperienced business owners tend to make impulsive choices when it comes to selecting their eCommerce platform of choice, only to regret it later on. After all, beyond opening yourself to cheaper options, you might be able to utilize useful programs that the platform supports. For instance, the Shopify platform has many applications that you can use. And the best free Shopify apps can go a long way in helping you reach your goals.

2. Not doing some number-crunching

In any business, a few things are more essential than the management of financial resources. However, for those who aren’t too good with numbers, the task of ensuring the math works can be challenging. Before you start getting your online store off the ground, you’ll need to get all of your finances in order or you’ll risk experiencing losses. Nobody wants to get into a business that will end up struggling and eventually failing due to financial problems.

3. Forgetting about content marketing

Every business needs to generate exposure for its offerings, and eCommerce is no exception. If you want to generate qualified inbound traffic, you’ll need to invest time, resources, and energy into the production of top-notch content. It takes more to attract and engage consumers than mere sales pitches, after all – if you want to reel in users and turn them into paying customers, you must give them something of value too. With relevant content, you can do just that.

4. Lacking a social presence

Brands must be accessible in various digital channels, especially the social media platform. When you get right down to it, many of the popular social media websites today are hosts to many prospective consumers. You’ll miss out on making sales and increasing your revenue if you lack a social presence. So don’t ignore this aspect of marketing – you’ll be surprised at how effective it can be to build brand awareness.

These days, eCommerce is rising in popularity amongst both aspiring and seasoned entrepreneurs, and for a good reason: it can be a potentially lucrative endeavor if done right. By navigating around the pitfalls laid out above, you’ll tip the scales of success in your favor and help your online enterprise meet its financial goals.



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